UK Online Clothing Shopping Survey

We're researching how people choose sizes when buying clothes online, and how often that goes wrong. Your answers directly shape what we build.

15 questions ≈ 3 minutes Anonymous results

0 of 15 answered0%

About you

Used only to understand who responded. We never sell or share your details.

Full name*

Email address*

Country*

Age group (optional)

Which best describes you? (optional)

Your shopping & fit experience

Please choose one answer per question.

1How often do you buy clothing online?

More than once a week2–3 times a monthAbout once a monthEvery 2–3 monthsA few times a yearNever

Please choose one option.

2When buying clothing online, how often are you unsure which size to choose?

Almost every timeOftenSometimesRarelyNever

Please choose one option.

3How consistent do you find your clothing size across different brands?

Very inconsistentSomewhat inconsistentNeither consistent nor inconsistentSomewhat consistentVery consistent

Please choose one option.

4Have you ever ordered the same clothing item in two or more sizes because you were unsure which would fit?

Yes, I do this regularlyYes, I have done this several timesYes, but only occasionallyNo, never

Please choose one option.

5In the past 12 months, have you returned clothing bought online because of its size or fit?

Yes, several timesYes, a few timesYes, onceNoI have not bought clothing online in the past 12 months

Please choose one option.

6When an online clothing purchase does not fit properly, what is most commonly the problem?

The item is too small overallThe item is too large overallIt fits some parts of my body but not othersThe size is technically correct, but I do not like how tight or loose it feelsThe length is wrongI rarely experience fit problems

Please choose one option.

7When shopping from a clothing brand you have not bought from before, how confident are you about choosing the correct size?

Very confidentSomewhat confidentNeither confident nor unconfidentSomewhat unconfidentVery unconfident

Please choose one option.

8What do you most commonly use to decide which size to buy online?

My usual clothing sizeThe retailer’s size chartCustomer reviewsThe model’s measurements shown on the websiteMy previous purchases from that brandI order multiple sizesI mostly guess

Please choose one option.

9How useful do you find clothing retailers’ existing size charts?

Extremely usefulVery usefulModerately usefulSlightly usefulNot useful at allI do not normally use size charts

Please choose one option.

10Have you ever followed a retailer’s size chart but still received an item that did not fit as expected?

Yes, many timesYes, several timesYes, once or twiceNoI do not use size charts

Please choose one option.

11Which statement best describes how you prefer your clothes to fit?

I generally prefer a close/tight fitI generally prefer a regular fitI generally prefer a loose/relaxed fitMy preferred fit changes depending on the type of clothingI do not have a particular fit preference

Please choose one option.

12How often have you bought the technically correct size but still disliked how the garment fitted your body?

Very oftenOftenSometimesRarelyNever

Please choose one option.

13When deciding whether to buy clothing online, how much does uncertainty about size or fit affect your decision?

A great dealQuite a lotSomewhatVery littleNot at all

Please choose one option.

Please read before answering

Imagine a service that creates your personal fit profile using your body measurements and clothing you already own and like. When shopping online across different clothing brands, it recommends which size is most likely to fit you based on both your measurements and how you prefer your clothes to fit.

14How useful would you find a service like this when shopping for clothes online?

Extremely usefulVery usefulModerately usefulSlightly usefulNot useful at all

Please choose one option.

15Would you be willing to pay for a service like this if it reliably helped you choose the right size across different clothing brands?

Yes, up to £1.99 per monthYes, up to £2.99 per monthYes, up to £3.99 per monthYes, up to £4.99 per monthYes, more than £4.99 per monthI would use it only if it were freeI would not use it even if it were free

Please choose one option.

Anything else?

Optional — tell us about your worst sizing experience, or what would actually help.

I'm happy to be contacted about testing an early version of TruDrape.

By submitting you agree that your responses may be used, in anonymised and aggregated form, in TruDrape's product and business research. You can ask us to delete your data at any time.

Thank you

Your responses have been recorded and sent to the TruDrape team. This kind of first-hand detail is exactly what we need.

You can close this page now.

Download a copy of my answers

TruDrape™ — Your fit, everywhere you shop.